Hosted by the Melrose Creative Alliance, in partnership with the Melrose Chamber of Commerce, this 5th Annual Summit will focus on how we can build on existing events, support new ideas, expand access and improve participation. Through guided discussion, we will address key questions around barriers to involvement, communication challenges, and opportunities to better connect artists and businesses.

Participants will hear case studies and collaborate on ways to enhance current structures, activate more spaces across the city, and ensure both creative and commercial voices are engaged. Together, we will examine how inclusive, citywide cultural celebrations can enrich the resident experience, support local businesses, and showcase the vibrancy of Melrose to visitors.

Join us as we work collectively to strengthen the impact of arts and culture in our community!

“Celebrating is Good Business”: What the arts community understands about how shared cultural celebrations strengthen our humanity and our local economy.